Breaking News! Turns out Pentagram did a some/a lot/all of the work on litl UI and brand. That doesn’t make it less attractive, but it does dampen my enthusiasm a bit, since it’s quite different getting a “identity for hire” as opposed to growing one at home (even if it turns out to be less polished and more unwieldy).
Litl seems to be doing a lot of things right and have made a laptop, an interface and a brand that is imminently approachable and likeable.
And, perhaps even more importantly, it doesn’t seem that they created this by thinking “Ultimately, we want to make some crap to sell for $49.99 in Walmart for four months before everyone catches on to the fact that it’s shit”, but instead decided to make something that matters.
Here’s to hoping, anyway. First hope is that you’re working on the next version to make your just launched one obsolete.
May the funding be with you.
